After my Monster Cable crapped out on me, I decided to buy this cable as a backup. However, it quickly took the place of my Monster cable (Which I got replaced) as my main cable. This thing is great.
Compared to my Monster Cable, this one sounds better, it has slightly more high-end and sounds a bit more lively. Not that you notice it if you aren't really specifically listening for it though.
The jacks feel solid. The cable feels flexible, but not cheap or flimsy. Which makes it easier to roll up in the correct way.
I can't comment on the durability of it, since I only used it at home for a month or 2.
All in all, this is a really good cable at half the price of the more premium brands as Monster, Mogami, Klotz etc.
I highly recommend you give this cable a try, it's worth it.