What can I say? I have used it for some years now, between my bass and my amp. (Both at home, at rehearsals and on gigs.)
The connectors, cable and outer plastic layer are as robust as on any "big name" cable I have used. No noise problems, it packs up nicely in a loop, does not twist and even remains fairly clean. (Some cables are real dirt-magnets, in my experience.)
Fine product, great value!