I bought this because I have only ever owned cheap nylon straps, and I decided that I owed it to myself to try something more comfortable. At the same time, I have never been able to bring myself to pay £30 just for a strap.
The other reviews here all point out that this is genuine Italian leather, and that it is excellent quality. I agree, it really is a rather nice strap.
The strap is extremely comfortable, with a broad shoulder section that distributes the weight of the guitar over a wider area. I use this with my heavier guitars, and it really does make a difference to my comfort level.
The Harley Benton branding might put off some, but in truth the logo is really quite subtle. Besides, an adjustable leather strap is an adjustable leather strap - why pay more for other brands when this product is the same thing for less money?