This strap is longer than other unexpensive straps I have, it suits very large players, or those who carry their guitar low. It has less friction, the guitar moves more easily when you go from playing the bottom to the top of the neck.
I have a Strat clone with a Stars and Stripes (american flag) paint job, so the dark electric blue of this strap suits it well. It's almost turquoise, by the way, but it's not apparent on the photos. The imitation leather tips are tough, and only one layer, which might seem less durable than double-layer, but I do this:
I put a stainless steel washer under the leatherette, and another above it, so the soft material is pinched between two hard disks. The guitar stud can no longer move inside the hole in the leatherette, so it can't deform it. I have straps arranged like this for two years, and they don't begin to be torn.
Put a rubber O-ring under the bottom washer, or an adhesive felt pad to protect the guitar's paint. The strap will not wiggle or turn like a badly adjusted toy, instead it moves only when you want it to.
All the stitches are well-done with tough nylon, and the strap itself feels like it could lift very heavy weights. It's not as comfy as a broad suede strap, but it costs far less, and looks classy when it's matched to the guitar's color.
It would be cool if the washers were in the package; a strap lasts much longer with them; even thick plastic washers would prevent the stud from deforming the leatherette around the hole. Still quite good overall, and the color is beautiful.