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I chose this one over the similarly priced Rode (even though I own both Shure and Rode products), and am not at all disappointed. It is a very decent lavalier mic for straight-forward use with a phone or another "smart" device (i.e. trrs connector). Literally plug and play.
Shure have also come up with a decent app for their Motiv series, which is a real plus. The app is also of very high quality and great usability. Well done to Shure!