I like the "flex" and the outer texture of this cable. Since I first bought it, I did not buy any other cable. I use it for microphone cable and guitar cables. The cables are quite durable, in the many years, I never had any issue.
I also love that several colors are available, good to find your cables at the end of a gig or quick check correct routing. Black is common, yellow gets dirty quite quickly, red is a good compromise: not too shiny, doesn't get too dirty.