This is a cable with good electrical and mechanical properties. At around 620 pF it will take a slight but still perceptible amount from treble if you use it before any buffers, but keep in mind that this is better than most cables of this length.
It is well shielded from electric interference. I played next to electric train tracks (don't ask) where a few pedals picked up a great deal of noise, but once switched off, the signal was fine, meaning the cable did not pick up the EM interference.
It has a thick conductor radius (as thick as some speaker cables) that makes it resistant to damage and also enables it to connect an amplifier head to a cabinet if, say, the actual speaker cable that you should be using gets lost or damaged. Nice perk.
Compared to a costlier boutique cable I own, it is much less bulky and protected. While it is more flexible and lighter, it is also noticeably less rugged. However, in spite of a year of intensive use on a few gigs week, it is working as well as the day it arrived.
That said, nothing exceptionally horrible happened to it. I did read a review where the reviewer claimed to stress test the cable near the connectors with no damage, but I won't test it for heavy damage along the cable. I like it.
At this price point, I would recommend it above others. I've tried a few of the big name brands in the up to 25 ¤ range, and this one is the clear winner.