I bought this strap because I really liked the design and thought it would look great on the Purple Sunburst guitar I bought. And indeed, it does look great!
It's obviously a vanity purchase, because you can buy far cheaper straps if all you want is something to counteract gravity while you rock out.
Aside from a great motif, the strap is very well behaved, not once threatening to come loose from the guitar, and I find it very comfortable to wear.
Functionality and wow factor in one, albeit at a price!