You either love it or hate it.
It's EMG 85 in white, I've put it in my Fender Standard Strat in the bridge and in fact was pretty happy with the sound. In fact, it reanimated guitar and made it for me a Jack of All Trades. It has a lot of punch, clarity, and seats good in the mix, besides it has an astonishing killer look (EMG in white, you see this not so often).
Would recommend it to anyone who loves active pickups and EMG in particular - it's a big no-brainer.
PS. Its a pity that there is only this model in white, it would be great if more EMGs were in white instead of boring black.